On target

Designed especially for academic and/or administrative directors, associate and/or assistant directors, and others who are responsible for recruiting and marketing of Executive MBA Programs, the EMBAC Marketing & Admissions Program offers valuable perspectives and knowledge about the nature of the Executive MBA in today's marketplace.

The program covers key content areas that include:

Differentiating your program and building a strong brand
Developing a content strategy that engages prospective students
Making the most of assessments and interviewing to identify and recruit talent
Applying best practices that relate to marketing, admissions, and candidate selection
Facing the challenges of an ever-changing environment

It also features:

Networking opportunities with your peers throughout the world
Cutting-edge ideas that you can apply immediately
Customized case studies
Interactive exercises that give participants opportunities to learn from each other
Experts in core content areas as instructors

The next EMBAC Marketing and Admissions Program will take place in March 2025. Look for registration information later this year.

UPDATES

• What happened at the 2023 EMBAC Conference in Scottsdale, Arizona? Plenty! In the December 2023 issues of EMBAC Voice, you can find recaps of the overall conference and the plenaries, as well as highlights from a host of VDFs, AND learn more about board member Joe Stephens, corporate member ProspectCloud, and Jamie Breen, the 2023 Bud Fackler winner. The issue also features more updates, such as EMBAC Membership Program Survey highlights and a preview of the 2024 EMBAC Conference location.

• 2023 was a busy year for EMBAC, and the 2023 EMBAC Annual Report details EMBAC's work, achievements, and next steps.

• The 2023 issue of EMBAC’s member magazine Executive Connections is now available online. In this issue, EMBAC members in program leadership, coaching, and marketing and admissions share their thoughts and experiences about what’s new and what’s not with EMBA students. The issue also features a deep dive on artificial intelligence and EMBAC updates.