EMBA Virtual Technology Conference

The EMBA Virtual Technology conference took place Nov. 15. A video playback of the conference is available for members for an $89 access fee by using the link that follows: VIDEO PLAYBACK: REGISTER HERE


EMBAC offers webinars on a variety of topics for its members – from alumni engagement to relevant research results to the latest in technology applications – throughout the year. Plan to join your colleagues for the latest webinar:

The Digital Generation and EMBA: Will They Come and What Do They Expect?
8 PM EST, Tuesday, Jan. 30, 2018, live
10 AM EST, Wednesday, Jan. 31, 2018, live
60 minutes
$89 USD

The digital generation up close

The webinar spotlights recent research on the digital generation, offering insights that can help you adapt your offerings to attract and prepare for students from the digital generation. What do today's students say they expect from business education in the future? How can today's EMBA Programs adapt to meet the needs of future generations?

This hour-long webinar delivers insights directly from prospective students. Last summer, Percept Research surveyed 1,665 respondents between the ages of 21 and 40 from 10 countries for the third phase of a larger collaborative research initiative between AACSB, UNICON, and EMBAC. The webinar distills complex research insights into actionable direction for EMBA Programs poised to thrive in the future. It addresses questions that include:

  • What do up-and-coming generations think about today's business education opportunities?
  • What types of programs interest tomorrow's prospective students?
  • What are students' education delivery preferences?
  • How likely are they to enroll in the next 10 years?


The webinar features Joyce Kurpiers, senior account manager and consultant at Percept Research, and Rodney Alsup, senior consultant at Percept Research and founder and editor of MBA News Digest. Kurpiers and Alsup were part of the Percept Research team that conducted the study.

Trained as a cultural anthropologist, Joyce Kurpiers, Ph.D., began her market research career as a qualitative researcher, conducting focus groups, in-depth interviews, and ethnographies. Her insights have contributed to strategic planning, product development, and messaging in a broad array of industry categories, including R-1 universities and top business schools, Fortune 500 pharmaceutical and CPG organizations, and national non-profits.

Kurpiers has provided Percept Research clients with valuable consultative insights since 2011, and in 2017 joined the full-time team as senior account manager and consultant. Along with continuing to provide qualitative research services, Kurpiers manages all custom research projects, key benchmarking studies, and select surveys in the firm’s MBA Lifecycle Suite.

Kurpiers received her Ph.D. from Duke University, where she researched music and sound effects in television advertising. Her wide-ranging interests and experience in corporate sales and marketing make her adept in understanding people and relationships, recognizing client needs, and fulfilling client needs through actionable insights.

Rodney Alsup, DBA, CAP, CITP, founded MBA News Digest, a news aggregation service that provides business school leaders access to information and news about MBA programs and business schools throughout the world.

Familiar with the EMBA world, Alsup served as assistant and associate dean for Graduate Business Programs at Kennesaw State University and as the EMBA Program director. During this time, he helped create an Executive MBA for Physician Executives and negotiated and participated in the design of an onsite Executive MBA for BellSouth/Cingular/ATT Corporations. 

Alsup also helped create the Georgia WebMBA, including curriculum development, faculty assignment, marketing and enrollment activities, and a revenue sharing plan along with four other Georgia universities, and was the program’s first director. His international experience includes managing a joint EMBA Program for Kennesaw State University and the Romanian-American EMBA Program of the Institute for Business and Public Administration-Bucharest (IBPAB)-ASEBUSS.

Alsup has a long-standing association with the MBA Roundtable, serving as president for two years and on its board for more than 10 years He received his BBA and MBA degrees in accounting from Eastern Kentucky University and DBA from the University of Kentucky.


The cost for the webinar is $89. Full webinar fees will be refunded if cancellation is received in writing no later than Jan. 25, 2018. NO REFUNDS will be granted after that time or for "no shows." 


You will receive a confirmation upon registration. In addition, a few days before the webinar, you will receive a second e-mail with a web link and code for the webinar and any additional instructions. The webinar will use Voice-Over IP (VOIP) technology, which means you need only a computer, either a PC or Macintosh, with access to the Internet and with either internal or external speakers.