Marketing & Admissions

On target

Designed especially for academic and/or administrative directors, associate and/or assistant directors, and others who are responsible for recruiting and marketing of Executive MBA Programs, the EMBAC Marketing & Admissions Program offers valuable perspectives and knowledge about the nature of the Executive MBA in today's marketplace.

The program covers key content areas that include:

  • Positioning and branding
  • Knowledge and professional practices that relate to marketing, admissions, interviewing, and candidate selection
  • The many dimensions of admissions success
  • Challenges that EMBA marketing and admissions staff face
  • Ways to deal with those challenges

It also features:

  • Networking opportunities
  • Best practices and cutting-edge ideas that you can apply when you return to your school
  • Customized case studies
  • Interactive exercises that give participants opportunities to learn from each other
  • Experts in the field of EMBA education as instructors

The next EMBAC Marketing and Admissions Program will take place in March 2022. Look for registration information later this year.