Marketing & Admissions

Opportunity to advance

Register now for the 2020 EMBAC Marketing & Admissions Program, set for March 15-18 at the Georgia Tech Hotel and Conference Center in Atlanta, Georgia. The Graduate Management Admission Council® co-sponsors the program.

Designed especially for academic and/or administrative directors, associate and/or assistant directors, and others who are responsible for recruiting and marketing of Executive MBA Programs, the four-day EMBAC Marketing & Admissions Program offers valuable perspectives and knowledge about the nature of the Executive MBA in today's marketplace. 

The program covers key content areas that include:
  • Positioning and branding
  • Knowledge and professional practices that relate to marketing, admissions, interviewing, and candidate selection
  • Key professionalism issues, such as ethics and communication with corporate sponsors
  • Sensitivities and challenges that EMBA marketing and admissions staff face in roles and environments
  • Ways to deal with those challenges

It also features:

  • Professional networking opportunities
  • Best practices and cutting-edge ideas that you can apply when you return to your school
  • Customized case studies
  • Interactive exercises that give participants opportunities to learn from each other
  • Experts in the field of executive MBA education as instructors


The Marketing & Admissions Program agenda features sessions on differentiation, assessments, EMBA advertising strategies, interviewing, social media, and class selection, as well as case discussions. For session titles, presenters, and times, download the agenda below.



EMBAC will make your lodging reservations based on the information you provide on the registration form. Please do not call the conference center. The registration fee covers three nights' accommodation (Sunday - Tuesday) with check out on Wednesday. You are responsible for payment of all hotel incidental charges on your own credit card, which needs to be presented to the hotel when you check in.

Nights outside the room block (pre-program and post-program), are $169 per night (plus tax) for the sleeping room only and are based on hotel availability. Pre- or post-nights will be charged to your credit card. Please do not make any travel arrangements until your pre/post stay availability has been confirmed by EMBAC. Questions can be directed to [email protected].

The program starts at 1:30 PM Sunday. Depending on your location, you may need to fly in a day early to ensure you are onsite for the program start.

We strongly encourage you to make travel arrangements that allow you to stay through the closing session on Wednesday, which ends at 11:00 AM. This highly rated session ties the program together.


The program fee of $1,995 includes three room nights and most meals. Register via the link below.



Full Marketing & Admissions Program fees will be refunded if cancellation is received in writing by February 8, 2020. NO REFUNDS will be granted after that time or for “no shows.”