Virtual Short Programs

Great content, time-saving format

In July, EMBAC debuted a new type of offering to support your professional development and to help you gain insights on important topics. Designed for busy industry professionals, EMBAC Virtual Short Programs pack great content into a convenient, time-saving format.

Here's a quick summary of the latest Virtual Short Program (VSP):

  • TITLE: Creating Great Alumni
  • PRESENTER: Patty Keegan, director and expert coach, Fortuna Admissions, former Chicago Booth EMBA Associate Dean
  • TIME AND DATE: 10 AM-1 PM Eastern Time (break included), November 2, 2022
  • FEE: $175
  • REGISTRATION: Register here

One of your greatest assets

The VSP Creating Great Alumni takes place from 10 AM-1 PM Eastern Time on November 2, 2022. Join your peers and Patty Keegan, director and expert coach at Fortuna Admissions, for an engaging session on leveraging one of your program’s greatest assets – your alumni.

Smart EMBA programs depend on their alumni for continued success. How can you guide and coach them to become great alumni who effectively promote your program?

This interactive session will explore the power of alumni and their crucial role in the success of your brand and program, ways to support and nurture alumni to benefit all aspects of your program, and examples from participants of what works for them.

Your expert guide: Patty Keegan

Currently a director and expert coach as Fortuna Admissions, Keegan has enjoyed 30 years of experience in MBA admissions, marketing, and student life, most notably as associate dean for Chicago Booth’s EMBA Program. She has admitted and connected with thousands of MBA students throughout their educational journeys. She also served on the admissions committee for Stanford GSB’s MSx program.

Keegan was instrumental in expanding the Booth EMBA Program globally, opening campuses in Europe and Asia. She traveled extensively to recruit applicants and was dedicated to the exceptional student experiences that lay the groundwork for engaged alumni. She served on the EMBAC Board of Trustees and co-chaired several annual EMBAC conferences. A featured speaker and panelist at EMBAC, GMAC, and AACSB Conferences, she received EMBAC’s highest honor, the Bud Fackler Award.

A lifelong learner, Keegan received a master’s degree in adult education and bachelor’s degree in American Studies from the University of Notre Dame.


Registration is open for the EMBAC Virtual Short Program, Creating Great Alumni.


CONFIRMATION: You will receive a confirmation email upon registration. In addition, a few days before the program, you will receive a second email with a web link to the program.

CANCELLATION: Full program fees will be refunded if cancellation is received in writing no later than October 26, 2022. NO REFUNDS will be granted after that time or for “no shows.”